"The study of music has changed in response to how the industry has changed itself... We're filling the role that the record labels can't do themselves," – this is the message from Leeds College of Music Pop and Production pathway leaders, Danny Cope and Craig Golding, in this video from the British Council.
The music industry has undergone significant change due to rapid advancements in technology, and it is crucial for musicians to be responsive. Technology has given greater interaction and a more direct connection between artist and listener that begins from the very inception of a musical idea or concept. This presents an opportunity for musicians to become more commercially aware and self-dependent.
In this video, Pop pathway leader Danny Cope and Production pathway leader Craig Golding discuss the importance of a musical education that helps prepare you for becoming a ‘DIY-Musician’, enabling you not only to develop musical ability but also key business skills such as marketing and promotion. They also highlight how studying within a British institution can develop you as a musician by providing you with direct links and channels to industry professionals alongside academic studies that help further your knowledge in something you’re passionate about.
You can see more videos from the British Council's Education is Great campaign on its YouTube channel.
SUBSCRIBE TO OUR NEWSLETTER
Would you like to receive our monthly newsletter, containing information about upcoming events and performances, as well as the latest news from campus? Complete your details below and we'll add you to our mailing list.