From September 2014 Leeds College of Music is running a new undergraduate pathway in Music Business, exploring the future of the industry and the entrepreneurial role of musicians.
This complements existing pathways in Classical, Jazz, Pop and Production by equipping students with the tools necessary to navigate the changing landscape of the music industry.
“The music industry of 2014 is fundamentally different from the industry that began in the 50s and grew to its peak in the late 80s,” explains Joe Wilson, Director of Curriculum at the conservatoire. “This course reflects the revolutionary way that music is now made, listened to and distributed by digital networks and social media.
“We want to use our focused teaching environment, our practical, collaborative approach and our strong network of industry professionals to discover and hone the entrepreneurs of the future. We’re looking for passionate individuals who have commitment, creativity and a pioneering outlook for the music business.
“Our innovative approach to the conservatoire model already goes beyond traditional teaching methods. We believe in learning the rules with rigour and discipline, and then moving beyond them to execute originality, creativity and flair.”
This ethos will now translate over into the new Music (Business) offering, grounded in specialist one-to-one tuition, industry mentoring and frequent collaboration opportunities.
The course will deliver strong foundational teaching in key music business principles – including marketing and promotion, e-commerce, artist development, copyright, contractual law, funding management, press and PR.
Practical work includes industry placements and real-life business projects – key assignments include starting a record label in a small group, and launching a small-start up enterprise in a chosen specialism.
In addition, there are options to extend business skills and entrepreneurship or study music tuition, journalism or community music projects.
The course will go beyond forecasting and traditional business practice, looking deeply into trends, the changing nature of music, and the tools needed to develop, sell and market a business in the industry.
Inherently practical, the course offers access to a creative business network, and hands on engagement and implementation from the outset. It aims to shape students for careers as entrepreneurs, in management, record label ownership, artist development and live music management, amongst others.
“Leeds College of Music is opening a door for entrepreneurs, aiming to give them the discipline, tools, mentoring opportunities and mindset required to take the lead in today’s music business world,” says Wilson. “We strongly believe in bespoke education that’s rooted in the real world, and we’re confident our new Business pathway will kickstart some very successful careers for our students.”
If you would like to hear more about our Business pathway please leave your details below:
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