A group of Leeds College of Music alumni worked together to create this new animated music video for a Wrigley campaign, encouraging children to put their rubbish in a bin.
Produced by Leeds-based creative studio, WMP – led by LCoM Production (2007) graduate, Ben McAvoy – the song was written by MA Composition student and Pop (2011) graduate, Peter Darling, and performed by Pop (2012) graduate Laura Oakes. Peter (pictured right) explains more about the process...
"WMP asked me to help write a pop song in the style of Katy Perry, aimed at 7–11 year olds. The song would encourage the listener to ‘Love Where You Live’ and dispose of their litter responsibly, and raise awareness that you can be fined for littering. Along with accompanying animation by Blue Zoo, the song would be hosted by the Wrigley Education website and also on YouTube, and would be viewed by students at school and at home.
"I wrote the song with (WMP Creative Director) Kamal Kamruddin. Wrigley asked us to write a catchy song with lyrics that would clearly communicate the campaign’s specific key messages, whilst also creating litter-based scenarios that could be illustrated visually by the animation in a fun and humorous way. It was a lot of fun to play around with the imagery of “sitting on a raft that’s surrounded by sharks”, or “chewing gum when you’re playing the drums”, and then seeing the animators at Blue Zoo come up with great visuals to accompany the lyrics.
"We got Laura Oakes to sing the song, as she is a tremendous singer who can easily adapt her voice to the requirements of the brief. I really enjoyed working with fellow ex-LCoM students in Ben McAvoy and Laura, as well as an incredibly talented composer/producer in Kamal. It showed to me that the college is great at producing musicians that have a place in the creative industries."
Words: Peter Darling. Video: Wrigley, WMP and Blue Zoo. Image: Unity House Films.
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