With over a billion unique users every month and millions of new subscriptions each day, YouTube reaches an audience more vast than all of the cable and satellite music channels combined. Granted, competition for the attention of that audience is immense – but there are simple steps you can take to drive engagement with your content and build a powerful presence.
Singer-songwriter and graduate Jemma Johnson (BA Music (Pop) 2014) has built a hefty following on YouTube for her acoustic covers. Now she's offering a free download of her new, original track, Enough, to people who sign up to her mailing list.
Here she shares five simple tips to make your YouTube channel as effective as possible:
1. Be a crowd-pleaser
Choose material that would appeal to a wide audience. For example, a song that is currently in the charts and also relevant to your style.
This may sound obvious but a lot of people have their lyrics in front of them in their videos. It looks more professional and engaging when you know the song inside out and can put your own spin on it.
3. Invest in good equipment
It doesn't have to be expensive, but make sure your audio and camera equipment records high quality material. This also helps to make your thumbnail look good when your video pops up in the suggestions box, or the search pages in YouTube.
4. Be social
Always reply to your comments and try to get people to like your video – but be creative with it. People want to feel involved and not forced into things, so instead of saying "Hey, please like my video", say "Hit like if you want to see more videos like this one!".
5. Get into a routine
Post videos consistently. This will help with getting a good following of people who know when to come back for your next video.
You can see and hear Jemma perform by visiting her YouTube channel, and find out more about her work – as well as download her latest single – by signing up to her mailing list.
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