2016 was certainly a busy year for Caro, a band who went from inception to a busy tour diary and two singles released in the space of just six months.
Right at the start of their journey, they were worthy winners of the inaugural LCoM Touring project, which saw them take on a mini UK tour followed by a string of festivals with great success. The initiative gives students access to expert support with planning, promotion, tour management, venue booking and transport, with additional advice about the music industry, and networking opportunities with music industry professionals.
Ahead of the next round of LCoM Touring, we look back at Caro’s experience with drummer Bryn Jenkins, to find out what they learned on tour…
Q: Why did LCoM Touring appeal to Caro?
B: We’d only been together four or five months when we auditioned, so the whole package of support to get up and running really appealed to us. We’d played a few small Leeds and London shows at that stage but we hadn’t put anything out and we hadn’t even made a Facebook page. We’d kept everything really quiet as we didn’t want to play our cards too early, so LCoM Touring was perfect timing for us!
Q: What kind of support did you receive on the run up to the tour?
B: Leading up to the tour we had plenty of advice about the industry and what to expect, which was really helpful. We also did a photoshoot and we created a stop-motion video which LCoM helped us edit. Alongside the fact that we met our manager through LCoM touring (radio plugger Rob Platts was one of the panel judges), we also had James Warrender (Events & Enterprise, LCoM) as a tour manager. We had a great team of people to advise us about general tour planning, when and where to release music, and to generally help us not get ahead of ourselves!
Q: Where did you go on your tour?
B: We did a mini tour with Day Wave in Leeds, Newcastle and Glasgow, followed by a gig in Leeds supporting local band Actor. We finished the week with Liverpool Sound City festival, which was really cool. Off the back of that, we did festivals all summer.
Q: What opportunities have you had off the back of that experience?
B: Obviously getting a manager and booking agent has been huge, and led to some really cool shows. We opened On Roundhay festival, which featured Primal Scream, James and Wolf Alice. Flying Vinyl also printed Cold Comfort and Admit/Resist on vinyl, plus we’ve been picked up on lots of blogs and radio. We’ve been on Radio 1 with Huw Stephens four or five times now and he’s chosen us for Tip of the Week. We’ve also been picked on the iTunes editor’s Picks of the Week which was amazing.
Q: What were the most important things you learned from LCoM Touring?
B: Listen, pay attention and soak in as much of the knowledge around you as you can. Aside from gaining knowledge of the business side of the music industry, the tour really helped us with industry networking and getting on the right radars, which has led to our music reaching a wider audience. I can’t imagine getting another tour like that any time soon, to be honest!
LCoM Touring 2017 features artists Lucy Whittaker and Santino Browne. Find out more about the project here.
More info and media from Caro on Facebook & Bandcamp